Tesco Marketing Strategies and Activities

Tesco Marketing Strategies and Activities Abstract The study focuses the marketing strategies adopt by the TESCO and its comparison with other manufacturing, business and non-profit organizations. It also looks into linkages between the operations at these organizations and their marketing strategy. It shows that in current ever-changing and challenging market companies with different background have to adopt different marketing strategy to get the advantage over competitors. These companies and organizations have to link their operations with that marketing strategy so that they could meet with the maximum customer satisfaction. TESCO has a competitive advantage over its rivals in retail market as its adopting diverse strategies in operation as well as in marketing. TESCO is utilizing modern technology effectively. 1 Introduction Marketing is a way to introduce your product to your targeted customers in any market. Todays business world demands every business to adopt a workable marketing strategy so that they could achieve competitive advantages over their rivals and could generate higher sales and profits successfully. There are different ways adopted by all the companies to maximize their reach in markets. This marketing strategy should be aggressive and effective. In this assignment we are going to study the approaches adopted by the TESCO which is one of leading retailer in United Kingdom. We will also study the difference of approaches adopted by TESCO comparing to the other manufacturing companies, service and non-profit organizations. The assignment will answer following four questions parted into three tasks, which are given below:- Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. The focus of this study will be to understand the concept of marketing in general with focusing on the strategy and activities adopted by the TESCO. It will also help us in understanding the differences of marketing strategies adopted by different kinds of business and organizations like manufacturing, services and non-profits. 1.1 Background Founder of TESCO Jack Cohen, has started this business when he started to sell groceries in East London in 1919. The first days profit was 1 Pound. The business could lead him to sell his first product in his own brand name of Tesco in 1924. This name has come from the two first letters of TE Stockwell, and Co from surname of Jack. In those early days, Jack Cohen had a partner in firm of tea as a supplier, TE Stockwell. In 1929, Cohen could open his first store in Burnt Oak, Edgware in north of London. Tesco has become plc in 1932. A specified land has been bought in north of London at Angel Road, Edmonton for building a new headquarters and warehouse in 1934. (www.tescocorporate.com) Annual sales on Tesco touched landmark of one billion Pound in the year 1979. It exceeded to two billion Pound in the year of 1982. Same year for first time Tesco put some computerize checkouts in its stores. In the year 1985, Tesco became the first grocery retailer which started emphasizing on nutritional value of its brand products through an initiative named as Healthy Eating. In 1991 it became the biggest independent petrol retail seller in Britain. Next year it launched more new products and services which included Tesco Organic range, computers for schools and Every little Helps. Tesco has expanded its market on year, 1988 and 1999. Tesco improved customer service through lunching Customer Champions policy in stores; it became leader in organic retailer for the UK market. Tesco went to South Korea, Thailand and Taiwan. But later Tesco exited the Taiwanese market and it shifted to Czech Republic in 2005. Adopting the diversification strategy, a store under name of Tesco Homeplus was launched in 2005. In 2009 club cards re-lunched in the UK with a big investment of 150. Figure 1 shows Tesco around the world Website Tesco.com is the worlds most active online supermarket and in year 2009 the group had sales of more than  £577 million, with increase of 29% on year 2008. Tesco online widely operates with over 270 stores around the UK, covering 96% of the online retail market. Estimated more than one million households nationwide using the online service, the company has a strong platform to further develop this revenue stream. Anon (2004) 1.2 What is marketing? Marketing is the systematic approach of selling goods, adopted by any business and not for-profit organization with a specific message. It always attempts to raise the organization ability to generate profits, whether these are financial (profits and donations) or electoral. Tescos strategy is very clear, with the growth as target from four areas the core UK business of grocery, non-foods, international retailing services and expansion other services such as financial, the dotcom and telecommunication. 2 Task 1 (A) Understand and critically appraise the importance of marketing within the development of business plans and strategies at Tesco plc. 2.1 TESCOs Marketing Strategy The marketing strategy involves analyzing the market, and determining which product to offer and the exact what range of the customers to be suited, considerations relating to fashion, seasons ,sizing, as well as the appropriateness. Tesco decide that there will be a specific core European range of environmentally friendly products which are exported throughout the Europe, while there would be another range for local customers. However before any decisions are made about marketing strategy, a detailed market research is undertaken to test the concept of the new range, the pricing, attitudes towards Tesco, the new Alliance with partners, purchasing habits of the customers. TESCO adopts campaigns for marketing the business, such a campaign would consisting of TV and radio advertising at regular intervals. Advertisements in news papers and magazines. The alliance partner making press releases and sharing about their ventures on their national and regional media benefits Tesco. Company benefits in creating thousands of new jobs. The introduction of an environmentally friendly of products. Billboard campaigns. Internet advertisement. Direct marketing to known customers (Club cards) Tesco has a successful history since years of its start. Today, Tesco Plc is a successful retailer in the United Kingdom. Tesco has put some series of practical marketing strategies. According to Ansoff matrix strategy, Tesco could develop its markets and products in the UK market, and ultimately with diversification strategy has got in front of other rivals. Ansoff, I. (1989), by applying these different strategies, Tesco successfully got its competitive advantages over it other rivals. In the UK, the groceries market has been among the major businesses. Now Tesco is also securing the large market shares in this ever-changing global retailer market. Figure 2 shows that the strategies might be applied by Tesco regarding to Ansoff matrix and vertical integration has been successful. 2.2 Task 1 (B) In the report you must also evaluate and analyse the processes of market development in the dynamic retail business environment in which the company (TESCO) operates. TESCO has a very successful business history on its record, today it is most successful retailer in the United Kingdom. The position of Tesco among other rivals in UK shows that company successfully applied its designed marketing strategies. As a growing retailer, TESCO could easily take over from its other rivals and could be on a distinctive advantage over the top hundred profitable businesses in UK. Tesco has applied some series of experiential marketing ways. Market incursion, Product improvement, Market progress and Diversification are the strategies through Tesco have put influence and it is remaining on top in the market. By applying effective strategies, Tesco has successfully got its competitive advantage among other retailers. 2.2.1 Market Penetration strategy In order to achieve success, Tesco has a three way strategy. First, Tesco always takes customers from other competitors like ASDA, Sainsburys, Morison and Somerfield, etc. Second, by providing the quality product and higher level of services, Tesco could attract and keep more customers, where these Tescos customers feel that Tesco is the best service provider. This situation makes the distinction among Tesco and other competitors. Third, attracting to more non-users of products and services to some business, by using of advertising and promotion or other marketing strategies, these would be capable policies (Ansoff, 1989, Lynch, 2003). According to Lynch, Marketing Penetration strategy is very important for Tesco because retaining existing customers is cheaper than attracting new one. (Lynch, 2003). For example, Tescos international expansion strategy has responded to meet the maximum needs of customers. it is sensitive to local expectations in other countries, by entering into joint ventures with local partners, such as Samsung Group in South Korea (Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions. (Tesco Preliminary Results 2006) Tesco is accessing to the lowest cost materials for supply and efficient production to influence the retail market. By recognition of low cost supplier, it is a privilege for Tesco to offer goods and services to its customers benefitting at cheaper prices in the town. Tesco Having good experience of dealing with larger size and diversity of the customers and customers satisfaction that is necessary for Tesco as a retailer to retain it in the market. TESCO successfully has created its Brand loyalty. Tesco operates as Internet system provider (ISP), its now in mobile phone and home phone business, and Volp businesses. Tesco in joint venture with O2 could build up diversification in telecommunication and it could increase it businesses in voice over internet with Freshtel Australia. It developing a success slogan of The right message To the right audience At the right time 2.2.2 Marketing and Sales Loyalty programs for example Tesco Clubcard are available through information technology advances that discourage the customers from switching over to their rivals. Tesco also has introduced a Greener Living Scheme to give consumers guidance on environmental issues, like how to reduce food waste and food carbon marks when one is preparing meals. 2.2.3 Services Tesco has been adopting a dual policy of cost leadership and diversification, which led to importance placed over the customer service.   Drawing upon this dual strategy is exhibited through the development of self-service kiosks, financial services, focused direct marketing and promotions. The relative analysis of the value created by the big four supermarket chains, i.e., Tesco, Asda, Sainsburys and Morrisons has been provided. (Keynote (2010), 3 Task 2 Critically evaluate, appraise and analyse the place of information systems and new technologies in developing business and marketing strategies and planning at Tesco plc. 3.1 Place of Information system and Technologies Information system is modern day business tool which helps businesses to communicate internally and externally with effectiveness. It also includes the use of current advanced technologies. Any business which gets starts these days required to adopt proper and effective information systems that connects not only the all internal parts of business but connects business with its markets. The use of new technologies gives a company advantage over its rivals. The main question always remains for managers how they effectively utilize existing information systems and technologies. According to its website, Tesco maintains business relationships with approximately 2,000 own-brand primary suppliers from less than a hundred countries. (www.tescocorporate.com)The current achievement of Tesco could be supportive of their claim that Tesco logistics management strategy always helps to gain its competitive advantage. Tesco respects to the UK Governments statutory Supplier Code of Practice, and it holds strict execution on moral trading and commercial policies, and other conducts of ethical trading like training to all commercial staff. Superior effectiveness of the computer-controlled logistics schemes is seen in Tesco (Fernie and McKinnon 2003). its e-tailing is a key marketing and sales activity, placing grocery order over the website that operate in highly automated central warehouses and automated logistics is more competent as to judge against with other groceries in the market. Tesco looking for strengthen its relationship with suppliers and to increase market share based on the characteristics of services (e.g., intangibility, heterogeneity, simultaneity, and perish ability). (Thompson and Strickland 2003) Various Marketing and Communication Means Adopted by TESCO to build this relationship more effective and profit based. These means included following methods of communication:- Mail Television Radio/Digital Radio Website   Email Telephone On floors at stores TESCO effectively get benefits from modern technology from security purposes like alarm systems, mechanical doors, self scanning machines for customers (which saves their time from being into large lines for payments) towards other advanced like CCTV. There is swift transporting system within stores to supply from warehouse at store. In a swiftly shifting business environment with high pressure from its competitors Tesco have adopted new expansion strategies and diversified the present order to sustain its market position as leader in retailing market. In light of the above analysis, it can easily be concluded that Tesco is holding its leadership position successfully within the highly unstable retail market, where all companies are required to follow both cost leadership and diversification strategies. Tesco successfully has been able to realize both with the help of a lean and agile supply chain management, effective marketing strategy along with the better use of information technology and new developed systems. 4 Task 3 Evaluate and analyse the linkages between marketing and operations in manufacturing, service and not-for-profit organisations to compare how these organisations undertake marketing. 4.1 linkages between marketing and operations In organizations and businesses, when a new manager starts its business plan or operational plan for the first time he wonders about: What is the real aim? What am I going to achieve? What is my marketing strategy? He can answer all these questions according to the nature of company or organization. He focuses the aims and targets through a working plan and supports that plan with an effective workable marking strategy that makes the organization or company very prominent in the market.The main objective of marketing is to bring development in the business or services and to get the attention of beneficiaries or consumers. Various businesses and organizations adopt different marketing techniques according to their needs. For example if we see a tight linkage between marketing and manufacturing it tells that a manufacturing company always looks for the value-added opportunities. It ensures with the aim of the right manufacturing capabilities are existing to meet up the requirements of customers. It also focuses that near- and long-term demands has been put in to the formation of manufacturing plans, inventory strategies and material handlings. Essentially manufacturing strategy should be aligned with marketing strategy. It should be developed in manner that improves the viable capability of the organization. In addition simple inter-functional co-ordination, manufacturing and marketing strategy decisions must be united and linked to the company strategy. In their empirical study of new firms, conclude that the synergy between marketing and manufacturing strategy decisions is more closely related to business success than either marketing or manufacturing decisions alone. In businesses or non-profit organizations share holder progress is not the main purpose, return on investment is less of an adding resource in business planning, however a vital necessity. Here return on investment is not primary motive of the business. Instead the main motive of enterprise may be some other purpose. Thus, the main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone. For all those firms which always emphasize product qualities those are not taking serious about the significant correlations with the marketing strategy. While firms which emphasized cutback in costs, they always focus on improving the sales. Firms which put greater emphasis on the product design effort those emphasize three marketing strategy factors: a change in the product line improves sales effort, and helps in new market development. This relationship seems rational, as the focus on product design and its development will lead to opportunity in new markets or for new customers. All those activities which affect the flow of goods and services from producers or service deliverer to the users or consumers are part of marketing. While in advanced industrial economies like UK, marketing strategies play a main role in formatting corporate policy. Once concerned with rising sales through marketing and other promotional techniques, corporate or organization marketing departments these days focus on product development, credit policies, distribution, customer support, and internal communications. Different organizations or business adopt different methods for marketing and connect the marketing and operations to maximise their output. The aim is same to get maximum attention from customers or beneficiaries. 5 Conclusion There are more than six billion humans who are living in this global market which is always inviting business and organizations to sell their product, services or make them benefited from some social and developmental work. It is estimated that there are 900 million PCs worldwide. 44% of UK adults use SMS text messaging on a daily basis, compared with 36% who use the Internet. 63% of Americans are not willing to lend their phone and there are 1.3 billion Internet users, 1.5 billion TV households, 3.3 billion mobile subscribers, Average time to report a lost wallet 26 hours and average time to report a lost mobile, 68 minutes. That shows the competition and challenges for companies to adopt workable marketing strategy for companies and organizations. Tesco is quite able to recognize technological changes and infrastructure particularly on its e-tailing business. Aside from Tescos use of internet as major technological infrastructure, changes are to be anticipated or the management should be able to deal with the rapid changes in technologies. Tesco is required to improve technological infrastructures through innovations to increase efficiency as well as quality of the products and services. All in all, Tescos senior executives who think about how to establish and sustain competitive advantage using logistics strategy should consider how to tailor their own logistics. To do so, they will need a sound understanding of the fundamental principles of good logistics as well as exploring new logistics capabilities. A strategic model to enable Tesco to obtain its objectives and to sustain competitive advantages in the markets. In USA Tesco cannot enter to this market and compete with the strongest retailer such as Wal-Mart. Wal-Mart has completely covered all the United State markets and there are not any chances for other rivals to enter to the market.

Marketing Essay -- Business, Customer Satisfaction

This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction and customer loyalty. In this review, I will provide a brief orientation of relationship marketing; identify the different dimensions of relationship marketing and critically analyse the concept of relationship marketing in relation to customer satisfaction and customer loyalty. Leahy (2011:651) defined relationship marketing as ‘attracting and keeping customers for a long period of time’. Relationship marketing is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation the opportunity to be forward thinking with regards to getting access to the right information about their customers in order to meet the customers’ needs effectively, efficiently and gain competitive advantage. On the other hand, as a result globalisation, Geddie et al. (2005) viewed Relationship Marketing through the prism of technology because businesses have the opportunity to store vital information on their customers shopping habit in their databases thereby, using it to their advantage in providing a better customer service and establishing a long-term relationship with their clie nts resulting in increased customer satisfaction and loyalty. Peppers et al. (1999) referred to relationship marketing as one-to-one marketing and suggested that businesses must be dynamic and fast in their approach and response to individual customers’ needs which are ever-changing and unpredictable. Therefore, organisations must be prepared to provide bespoke products or services that meet... ..., Leahy (2011) notes that even if a firm using databases that has allowed them to reach all their customers, that does not mean they are maintaining the relationship with their customers successfully. Yet a customer’s perception of relationship is not rated highly neither is it valued because customers view it ‘impersonal’ and they are very suspicious of the firm’s motives (Leahy, 2011:453). With technology, firms have been able to contact customers about adverts and promotions but that does not mean an active relationship exists between both parties. Customers interest in what brands have to offer them and is of a great interest to them et, they don’t value firms trying to establish a relationship with them. It might help if firms decide to look at other avenues of trying to reach out and establish close relationships with their customers so it can be effective. Marketing Essay -- Business, Customer Satisfaction This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction and customer loyalty. In this review, I will provide a brief orientation of relationship marketing; identify the different dimensions of relationship marketing and critically analyse the concept of relationship marketing in relation to customer satisfaction and customer loyalty. Leahy (2011:651) defined relationship marketing as ‘attracting and keeping customers for a long period of time’. Relationship marketing is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation the opportunity to be forward thinking with regards to getting access to the right information about their customers in order to meet the customers’ needs effectively, efficiently and gain competitive advantage. On the other hand, as a result globalisation, Geddie et al. (2005) viewed Relationship Marketing through the prism of technology because businesses have the opportunity to store vital information on their customers shopping habit in their databases thereby, using it to their advantage in providing a better customer service and establishing a long-term relationship with their clie nts resulting in increased customer satisfaction and loyalty. Peppers et al. (1999) referred to relationship marketing as one-to-one marketing and suggested that businesses must be dynamic and fast in their approach and response to individual customers’ needs which are ever-changing and unpredictable. Therefore, organisations must be prepared to provide bespoke products or services that meet... ..., Leahy (2011) notes that even if a firm using databases that has allowed them to reach all their customers, that does not mean they are maintaining the relationship with their customers successfully. Yet a customer’s perception of relationship is not rated highly neither is it valued because customers view it ‘impersonal’ and they are very suspicious of the firm’s motives (Leahy, 2011:453). With technology, firms have been able to contact customers about adverts and promotions but that does not mean an active relationship exists between both parties. Customers interest in what brands have to offer them and is of a great interest to them et, they don’t value firms trying to establish a relationship with them. It might help if firms decide to look at other avenues of trying to reach out and establish close relationships with their customers so it can be effective.

Innocence project paper Essay

Since 1992, almost three hundred people in the United States have been exonerated by the Innocence Project. What this means is that almost three hundred people have been acquitted for a crime that they were falsely convicted of committing and were then released back into society. Many of these false convictions were the result of a lack of technology back in the time of the trials which lead to unvalidated or improper use of forensic science. Some additional reasons that people are wrongfully convicted are misidentifications from eyewitnesses and false confessions. In this paper, I plan to write about Kenneth Ireland. His story shows how wrongful convictions and exonerations are issues in the United States. On September 3, 1986, when Kenneth was only sixteen years old, a thirty year old woman named Barbara Pelkey was found dead in the factory where she worked overnight. She had been raped and suffered a massive blow to the head. Kenneth heard about the crime while watching from his bedroom and was stunned that something that horrific could happen to someone in his small town. There was an autopsy done on the victim as well as a rape kit being collected. The rape kit found that there were sperm cells present on the vaginal and anal swabs. The investigation continued for another year without any arrests, but soon after two informants came to the police and accused Kenneth Ireland and two other men of committing the crime. The police said that the two witnesses had claimed that Kenneth and the other men were making statements to them about their involvement in the crime. In addition to that information, these informants had also given additional unpublished details about the crime and had told the police that their knowledge of this information had come straight from Kenneth Ireland. Six months later, a third informant came to the police and told them that Kenneth had admitted to committing the crime. The informant wasn’t sure if Kenneth was awake at the time he had made the statements, nor was she sure that she hadn’t imagined them being said. All she was sure of that night was that she was drunk. Ultimately, because of these three informants, Kenneth Ireland was charged with felony murder, first degree sexual assault and third degree burglary. Despite being one of the three men that were accused of committing the crime, only Kenneth Ireland was tried for the crime. One of the three men had drowned before the trial took place and the other was never tried for some reason unknown to me. The trial was held in 1989, and Ireland’s attorney tried to prove that the initial two informants had presented false information to the police. They were thought to be protecting another potential suspect in the case. This other potential suspect had admitted to making inconsistent remarks to the police while the investigation was still ongoing. However, Ireland’s attorney was stopped by the judge when he attempted to present evidence regarding this other suspect. A police officer had stated during the trial that the fingerprints at the crime scene were not a match to Kenneth’s fingerprints and in addition to that a forensic analyst confirmed that the hairs from the scene were different from those of Kenneth. It was determined via the same analyst that the semen found in the rape kit was from a non-secretor. A non-secretor is a person whose blood type is not exhibited in their bodily secretions. Kenneth Ireland, along with twenty percent of all men, is a non-secretor, and the sample was also consistent with that of the victim. This meant that nobody could be excluded from the crime. During the first round of the deliberations, the jury was split 6-6. After three additional days, the jury had found Kenneth Ireland guilty and he was sentenced to fifty years in prison. It was said that Kenneth Ireland was convicted because he could not be ruled out of the blood or seminal evidence, his lawyer didn’t challenge that evidence, and his lawyer didn’t put Kenneth on the stand. In 1991, Ireland had appealed his conviction, stating that the two informants had been given a twenty thousand dollar reward in exchange for his implication. Ireland also declared that his attorney was unable to present evidence that would indicate another alternative suspect. This appeal would ultimately be denied. They again tried to appeal in 1999, when the biological evidence was put into DNA testing but results were proved nothing. It wasn’t until 207 that the Connecticut Innocence Project started to review Ireland’s case. With the help of new DNA testing methods, they were able to test the DNA evidence and rule out Kenneth as the person responsible for Barbara Pelkey’s murder. It then took another two years for Ireland to get a new trial, where he was proven innocent and allowed to be a free man. He ended up spending nineteen and a half years in prison for a crime he did not commit. As of today, Kenneth Ireland has not been compensated for his wrongful conviction and prison time. However, he and his lawyer have filed an eight million dollar claim against the state of Connecticut for the wrongful conviction. I’m not sure that eight million dollars is enough to compensate for almost twenty critical years of his life. He missed out on some of the most important years in anyone’s life and it is very difficult to put a price on something like that. Some good news is that the real killer has been found. In 2009, the blood evidence at the scene that was tested turned out to be that of Kevin Benefield. Kevin was initially a suspect when the investigation began, but the focus shifted towards Ireland. He worked at a deli near Pelkey’s workplace and was connected to her sexually but he denied the murder. Kevin was convicted in January of 2012 of the murder and felony murder of Barbara Pelkey. Both of those crimes carry twenty five to sixty years of prison time penalties. I think that it will be much harder for things like this happen in the future in the manner that it did in Kenneth Ireland’s case. It seemed to me that one of the major areas of evidence towards his conviction was the semen sample. He could not be ruled out because it was the semen of a non-secretor and he was a non-secretor. With the advances in DNA testing technology, they can test the semen and easily identify whose it is. This would have immediately been great evidence in proving that Ireland was innocent. I don’t really understand how the hair and fingerprint evidence weren’t weighed more heavily. If it was proven that the fingerprints and the hair at the scene of the crime weren’t his, that seems to me that it should have been pretty good evidence in his favor. To me it seems like he wasn’t given a fair chance at being proven innocent. In my opinion, this was a rather unfortunate trial for Kenneth Ireland. The fact that people were being paid off to implicate him was unlucky, and I feel like this is what really pushed him into the situation he was in. Even though his hair and fingerprints weren’t at the scene, because these three people came to the police saying that Kenneth had admitted to committing the crime really set him up for conviction. The blood and semen, which wasn’t able to be thoroughly examined due to the limitations in technology couldn’t save him because he was one of the twenty percent of all men who are non-secretors. Due to this, he could not be ruled out, even though to me it seems that if his hair and fingerprints weren’t present at the crime scene it wasn’t him who committed the crime. It also seems that his lawyer didn’t do a great job either. They had evidence to show the court that was denied that would have been really good for Kenneth’s case and he never had Kenneth go on the stand. I don’t know everything about the rules of a trial, but if there is evidence that can prove someone’s innocence, there must be something that you as a lawyer can do to get the court to see it. It is that important. It is terrible that Kenneth had to suffer for almost twenty years in prison for a crime that he did not commit and I couldn’t imagine what he must have went through. It really is a shame that the DNA testing technology couldn’t have been implemented or used earlier to at least lessen the nightmare that he had to endure. In conclusion, the amount of wrongful convictions that have taken place in the United States is too high. Lying informants, incorrect eyewitness reports, and the improper use of forensic science are many reasons that people are wrongfully convicted. Thankfully, there have been incredible advances in the technology used to test DNA that can now be used to help these wrongfully convicted people get back to the free world. It’s terrible to think of the years that they lost or even the lives that they might have lost if they were given the death penalty, but at least organizations like the Innocence Project are doing what they can to exonerate these wrongfully convicted people. The story of Kenneth Ireland is a sad tale of a young man falsely committed of raping and murdering a woman. He spent nineteen and a half years in prison for a crime he did not commit, missing out on his entire twenties and most of his thirties. These years are critical for people as they go to college, begin a career, and start a family. These are years that he cannot get back, but he is very fortunate to have the ability to move on as a free man as he looks towards the future. Works Cited Davis, Mark. â€Å"Freed by DNA, Ireland Speaks out.† WTNH TV. N.p., n.d. Web. 06 Apr. 2013. . â€Å"The Innocence Project – Know the Cases: Browse Profiles:Kenneth Ireland.† The Innocence Project – Know the Cases: Browse Profiles:Kenneth Ireland. N.p., n.d. Web. 06 Apr. 2013. . â€Å"Kenneth Ireland.† Kenneth Ireland. N.p., n.d. Web. 06 Apr. 2013. . Kovner, Josh, and Alaine Griffin. â€Å"Man Wrongly Imprisoned Plans To Skip Convicted Murderer’s Sentencing.† Hartford Courant. N.p., 21 Mar. 2012. Web. 06 Apr. 2013. . â€Å"Sentencing Today In 1986 CT Murder After Earlier Wrongful Conviction.† CBS New York. N.p., n.d. Web. 06 Apr. 2013. .

Gay Bullying - 1158 Words

Krystina Leadbetter Prof. Nielson English 102 WP#2-First Draft Titile Introduction To whom this concerns. Actually this concerns everyone. We are in a state of crisis. This crisis is not in the form of a war, unemployment, or the lack of health care but it comes in the form of teenage suicide. Over the past month more than a handful of young people have taken their own lives because they were being bullied at school. These young kids were not bullied because they dressed differently or they were poor they were bullied because they were homosexual. The Gay, Lesbian, Bisexual, and Transgender children are being targeted at school and being bullied to the point that they feel they have no other choice but to take their life.†¦show more content†¦The ACLU reports in its article that a report by â€Å"safe schools watch dog that the Gay Lesbian Staright Education Network found that over 85% of the gay students in public schools have been subject to anti-gay slurs from their fellow students and some have heard such slurs from teachers and administrators, a s well.† The article also states in the same report that more than half of the LGBT students feel unsafe at school. Making sure that those LGBT students feel safe at school is going to work. Everyone who works in the schools along with all the parents are going to have to teach their children it is okay for people to be different. It is what makes each of unique. But this is not going to happen when members of school boards post of their blogs how they hate gays and are glad that they cannot procreate. Anderson Cooper on CNN 360 interviewed the vice-president of Arkansas School Board Member Clint McCance who posted such saying on his facebook page. He also posted that he â€Å"enjoys the fact that [gay people] give each other AIDS and die.† He used the words â€Å"fag† and â€Å"queer† multiple times in his blog. He even went on to say that if one of his daughter is a lesbian he will disown her and through her out. In the interview McCance had with Anderson Cooper that was put on line at CNN.com Mr. McCance back peddled on his words. He went on to apologize and say he would never wish for any child to die of suicide. 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